La Ruta del Trepat

El servicio de turismo del Consejo Comarcal de la Conca de Barberà, conjuntamente con la DO Conca de Barberà, ha creado un nuevo producto enoturístico: La Ruta del Trepat.

Es una ruta turística que incorpora, como eje vertebrador, el Trepat y bodegas que elaboran con esta variedad de uva autóctona de la Conca de Barberà.

Para definir el proyecto se ha entendido el enoturismo como una experiencia que consiste en visitar los viñedos, conocer las bodegas, asistir a festivales y demostraciones vinícolas en las que la cata del vino y la experiencia de los atributos de este son los principales motivos para los visitantes. La Conca de Barberà tiene mucho de eso y, como singularidad principal, el hecho de tener un vino que los visitantes sólo podrán probar en este territorio.

Para crear este mapa se han tenido en cuenta tres líneas básicas:

  • Singularidad:
    – Mediante la promoción de un recurso que sólo tenemos nosotros (el Trepat),
    – La implantación del segmento de turismo familiar en la definición del producto, a partir de definir diferentes actividades para niños mientras los adultos realizan la actividad de degustación de vino o cualquier visita.
    – La puesta en valor del paisaje diferenciador de nuestra comarca.
  • Trabajo y coordinación con los agentes del sector privado implicados: Conjuntamente con la DO Conca, bodegas, tiendas de productos de proximidad, etc.
  • Selección de propuestas realmente turísticas:  Las bodegas deben tener definidas ciertas actividades adaptadas a los turistas y llevarlas a cabo de forma estructurada – p. ej. visitas guiadas con cata.

Las bodegas que forman parte de la Ruta deben cumplir tres criterios:

  1. Formar parte de la DO Conca de Barberà.
  2. Elaborar vinos con Trepat.
  3. Ofrecer un mínimo de una propuesta turística estructurada dentro de su bodega.

 

*** Hay que tener en cuenta que este es un proyecto dinámico en el que se podrán ir incorporando nuevas bodegas, y por tanto, nuevos municipios.

 

Objetivos de la Ruta

  • Crear un producto enoturístico en la Conca de Barberà diferente del resto de productos relacionados con el vino, al tratarse de una variedad de uva autóctona de la comarca y única en el mundo.
  • Promocionar y dinamizar turísticamente la Conca de Barberà a través del enoturismo.
  • Fomentar la comercialización de las bodegas productoras de Trepat de la DO Conca de Barberà que ofrecen alguna actividad turística.
  • Difusión de las tiendas de productos de proximidad de la Conca de Barberà y comercialización de sus productos Km 0.
  • Difusión y comercialización de experiencias de turismo activo y los museos vinculados con el enoturismo de la Conca de Barberà.
  • Impulsar la valorización del paisaje del Trepat en la comarca.

Características destacadas del material turístico:

  • Diferenciarnos del resto de rutas turísticas existentes resaltando la posibilidad de ofrecer actividades para niños (turismo familiar), en el mismo momento que los adultos realizan la cata de vinos.
  • Incluye un incentivo para fomentar la visita a más de una bodega (forfait con sellos de 3 bodegas). Con la visita a 3 bodegas se obsequiará al visitante con 2 botellas de Trepat de la DO Conca de Barberà.
  • Se incorporan aquellos equipamientos que no son bodegas pero tienen relación directa con el conocimiento y experiencia del Trepat el territorio (museos, tiendas de productos de proximidad, fiestas, actividades de turismo activo).
  • Destacar el paisaje de la comarca incorporando en el mapa los «Paisajes Trepat».

Bodegas participantes hasta el momento:

  • Agrícola de Barberà de la Conca
  • Bodega Clos Montblanc (Barberà de la Conca)
  • Bodega Carles Andreu (Pira)
  • Bodega Mas Foraster (Montblanc)
  • Bodega Rendé-Masdéu (Espluga de Francolí)
  • Bodega modernista de Sarral
  • Vins de Pedra (Montblanc)
  • Bodega Sanstravé (Solivella)
  • Costador tierras Mediterráneos (Barberà de la Conca)
  • Gèlida Viticultors

La edición de material turístico y de los diferentes elementos promocionales es sólo el inicio del proyecto. Se prevé avanzar y trabajar en el desarrollo de nuevas líneas de actuación, algunas de ellas ya descritas, en torno a esta propuesta que se irá trabajando conjuntamente con el sector turístico.

 

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