La Ruta del Trepat

El servei de turisme del Consell Comarcal de la Conca  de Barberà, conjuntament amb la DO Conca de Barberà, ha creat un nou producte enoturístic: La Ruta del Trepat.


És una ruta turística que incorpora, com a eix vertebrador, el trepat i  cellers que elaboren amb aquesta varietat de raïm, autòctona de la Conca de Barberà.


Per definir el projecte s’ha entès l’enoturisme com una experiència de visitar les vinyes, conèixer cellers, assistir a festivals i a demostracions vinícoles en les quals el tast del vi i l’experiència dels atributs d’aquest són els principals motius per als visitants. La Conca de Barberà té molt d’això i, com a singularitat principal, el fet de tenir un vi que els visitants només podran tastar en aquest territori.


Per crear aquesta ruta s’han tingut en compte tres línies bàsiques:


  • Singularitat:
    • mitjançant la promoció d’un recurs que només tenim nosaltres (el Trepat),
    • la implantació del segment de Turisme familiar en la definició del producte, a partir de definir diferents activitats per nens mentre els adults realitzen l’activitat de tast de vi o qualsevol visita.
    • la posada en valor del paisatge diferenciador de la nostra comarca.


  • Treball i coordinació amb els agents del sector privat implicats: conjuntament amb la DO Conca, cellers, agrobotigues, etc…


  • Selecció de propostes realment turístiques: que els cellers tinguin definides unes activitats adaptades al turista i les duguin a terme de forma estructurada – p.ex. visites guiades amb tast.



Els cellers que formen part de la Ruta han de complir aquests tres criteris:


  1. Formar part de la DO Conca de Barberà
  2. Elaborar vins amb Trepat
  3. Oferir un mínim d’una proposta turística estructurada dins el seu celler



*** Cal tenir en compte que aquest és un projecte dinàmic en el que es podran anar incorporant nous cellers, i per tant, nous municipis.


Objectius de la Ruta

  • Crear un producte enoturístic a la Conca de Barberà diferent de la resta de productes relacionats amb el vi, al tractar-se d’una varietat de raïm autòcton de la comarca i única al món.
  • Promocionar i dinamitzar turísticament la Conca de Barberà a través de l’enoturisme.
  • Fomentar la comercialització dels cellers productors de Trepat de la DO Conca de Barberà que ofereixen alguna activitat turística.
  • Difusió de les agrobotigues de la Conca de Barberà i comercialització dels seus productes km 0.
  • Difusió i comercialització d’experiències de turisme actiu i els museus vinculats amb l’enoturtsme de la Conca de Barberà.
  • Impulsar la valorització del paisatge del Trepat a la comarca

Característiques destacades del material turístic:

  • Diferenciar-nos de la resta de rutes turístiques existents ressaltant la possibilitat d’oferir activitats per nens (turisme familiar), al mateix moment que les persones adultes realitzen la cata de vins.
  • Inclou un incentiu per fomentar la visita a més  d’un celler (forfait amb segells de 3 cellers). Amb la visita a 3 cellers s’obsequiarà al visitant amb 2 ampolles de Trepat de la DO Conca de Barberà.
  • S’incorporen aquells equipaments, que no són cellers, però tenen relació directa amb el coneixement i experiència del Trepat al territori (museus, agrobotigues, festes, activitats de turisme actiu)
  • Destacar el paisatge de la comarca incorporant en el mapa els “Paisatges Trepat”

Cellers participants fins al moment:

  • Agrícola de Barberà de la Conca
  • Celler Clos Montblanc (Barberà de la Conca)
  • Celler Carles Andreu (Pira)
  • Celler Mas Foraster (Montblanc)
  • Celler Rendé-Masdéu (l’Espluga de Francolí)
  • Celler modernista de Sarral
  • Vins de Pedra (Montblanc)
  • Celler Sanstravé (Solivella)
  • Costador Terroirs Mediterranis (Barberà de la Conca)
  • Gèrida Viticultors

L’edició de material turístic i dels diferents elements promocionals, és només l’inici del projecte. Es preveu avançar i treballar en el desenvolupament de noves línies d’actuació , algunes d’elles ja descrites, entorn a aquesta proposta que s’aniran treballant conjuntament amb el sector turístic.

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