La DO Conca de Barberà a la fira Prowein

La DO Conca participa per primera vegada a aquesta fira internacional del vi, que se celebra a la ciutat alemanya de Düsseldorf del 19 al 21 de març, i és la més important del món.


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Amb l’objecte de promocionar la DO Conca de Barberà i els seus vins als mercats internacionals, el Consell Regulador participarà a la fira Prowein 2017, amb un estand (10G91), situat al pavelló 10.  Es tracta de la 23a edició d’aquesta fira internacional, dedicada al sector del vi i els destil·lats, de periodicitat anual i dirigida a un públic exclusivament professional, entre els quals s’inclouen importadors, majoristes, minoristes, supermercats, càtering i restauració, constituint un important aparador per als cellers de la Denominació.

Alguns cellers de la DO ja porten temps representant els vins de la Conca en aquesta Fira. Però aquest 2017 s’ha fet un esforç de promoció com a DO per tal de tenir més presència internacional. Els cellers Carles Andreu, Cellers Domenys, Gerida Viticultors, Molí dels Capellans, Succés Vinícola i Vidbertus comparteixen stand amb la DO Conca, però a la PORWEIN 2017 també representen a la denominació els cellers Concavins, Cara Nord, Castell D’Or, Codorniu, Mas Foraster, Bodegas Torres i Vins de Pedra.

Un total de 13 representants per donar a tastar al món els vins elaborats a la DO Conca. La presència de la DO a Prowein 2017 constitueix una aposta d’acord a la importància del mercat alemany i internacional per als vins del territori.

Prowein va obtenir les següents xifres en la seva edició de 2016:

Nº d’expositors: 6.257

Nº dels clients: 55.729.

Països procedència: 59

Superfície firal: 68.232

Des de la DO s’està convençut que els 13 cellers que participen a Prowein 2017 aconseguiran l’objectiu: “consolidar aquells mercats on ja tenen presència, així com establir relacions amb distribuïdors de nous mercats emergents on els vins de DO Conca poden tenir un gran potencial”.

També s’assenyala que Prowein 2017 “pot aportar molt a aquests 13 cellers, en molts sentits, perquè si alguna cosa està clara és que tots estan treballant enormement per aconseguir un alt nivell de professionalització de cara a l’exterior.”

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